Content Team Leader

Tel Aviv

About The Position

At Better Impression, a subsidiary of Natural Intelligence, we help consumers make informed buying decisions with a host of comparison websites, content, and tools.

We’re looking for a talented and experienced content marketer to lead our content team to new heights. 

Our ideal candidate is someone who can both write effective copy for our websites ( & as well as develop a content strategy and manage a team of content writers.

Our colorful and bustling office is located in Central Tel Aviv. We work on a hybrid model (4 days a week in the office).

What You'll Do:

  • Manage and mentor a team of content writers and freelancers
  • Create copy and content for landing pages, ads, articles, banners, and other online experiences
  • Edit & optimize landing pages, blog posts, and product reviews to maximize performance
  • Develop and implement a content strategy that reflects monthly targets
  • Guide the team to develop best practices and set clear goals and KPIs
  • Collaborate closely with other departments to implement and adapt new features


  • Native-level English - a must
  • 4-6 years experience working in a copywriting or content marketing role - a must
  • At least 1-year experience managing a team
  • Comfortable creating different types of content - marketing copy, articles, ads, and more 
  • A team player who thrives in a fast-paced environment 
  • Ability to manage and oversee multiple projects efficiently 
  • Extremely organized and deadline-oriented


  • Content editing experience
  • Good eye for product and design

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